Worst British Cultural Export Since Mister Bean

So, apparently, the British 'institution' that is Red Nose Day is being exported to the US, specifically in the form of a three-hour telethon on NBC.

Just why ?  What did the US do to deserve this ?  Is not the suffering of one nation enough ?

With luck, hopefully no-one will notice the damn thing and it will die a quiet death, remembered only dimly as a stupid one-off idea that made as much sense retrospectively as attempting to cast serial rapistcuddly dad-figure Bill Cosby as Victor Fucking Meldrew.