Strong. Proud. Free. And a state secret.
The genesis of the Harper government's "Strong Proud Free" slogan that is currently bombarding Canadian television viewers is considered a cabinet confidence and will be sealed from public scrutiny for 20 years.
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A spokesman for the Privy Council Office, the bureaucracy that supports the Prime Minister's Office, would only say that the slogan is "drawn from the thematics" of the government's 2013 throne speech.
Opposition critics point out the language is also drawn from the 2011 Conservative party platform and mirrors the themes promoted as Conservative values on the party website and in fundraising pitches.
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The Conservatives have come under repeated criticism for spending tens of millions of dollars annually on government advertising that is often indistinguishable from the partisan branding of the party. The marketing exercise extends to departmental web design (now a uniform Tory blue, with cross-pollinating links to popular Conservative initiatives such as family tax cuts) and even departmental press releases, often heralding local "Harper government" expenditures.
"There have been some ambiguous government ads where a plausible defence could be made that they are not partisan or that they provide some modicum of information, but the 'Strong Proud Free' tagline makes no such pretence," said Jonathan Rose, a specialist in political communication at Queen's University in Kingston, Ont.
"It's almost verbatim from the Conservative party website."
Economic Action Plan (those were just straight up blatant partisan ideological propaganda), War of 1812, 150th Birthday of Canada... My prediction is, if Stephen Harper & Co. are still in power after 2017, no matter what, they'll still find...something...requiring a constant taxpayer-funded barrage of 'A Message from
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