Coke meets Social Media meets Gawker meets Adolf Hitler

So apparently, Coca Cola came up with a cutesy social media campaign to turn hateful tweets into cutesy ASCII re-tweets of the same, and the geniuses at Gawker decided to test whether they could get Coca Cola to retweet extracts from Adolf Hitler's Great Austrian Novel Mein Kampf, and, well...
turns out, sure 'nuff, they could...  And thus ended one of the great social media campaigns of this particular mayfly era.  Perhaps in future, Coke could take advice from one of their transnational peers before engaging on a cutesy but ultimately untested and not-totally-thought-out marketing campaign ?  How about...McDonalds, say ?  They'd surely know how to navigate this sort of landscape securely and safely, free of the threat of humiliating mockery...er...